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            <itunes:name>TwentyThree</itunes:name>
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        <itunes:author>TwentyThree</itunes:author>
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            <title>Trust in an AI Video World</title>
            <link>http://video.twentythree.com/trust-in-an-ai-video-world</link>
            <description>&lt;p&gt;AI, Video, Trust: can you pick only two? As AI-generated video becomes indistinguishable from produced content, the question of trust has moved from philosophical to operational. Lev Cribb brings a framework-heavy, evidence-driven analysis of where AI use in video preserves audience trust, and where it quietly erodes it. He maps the hype cycle and names where the risks are real.&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.twentythree.com/trust-in-an-ai-video-world"&gt;&lt;img src="http://video.twentythree.com/64968578/132523967/0183a42e6fd582504d2652554113237d/standard/download-27-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</description>
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            <pubDate>Wed, 21 Oct 2026 09:29:46 GMT</pubDate>
            <media:title>Trust in an AI Video World</media:title>
            <itunes:summary>AI, Video, Trust: can you pick only two? As AI-generated video becomes indistinguishable from produced content, the question of trust has moved from philosophical to operational. Lev Cribb brings a framework-heavy, evidence-driven analysis of where AI use in video preserves audience trust, and where it quietly erodes it. He maps the hype cycle and names where the risks are real.</itunes:summary>
            <itunes:subtitle>AI, Video, Trust: can you pick only two? As AI-generated video becomes indistinguishable from produced content, the question of trust has moved from philosophical to operational. Lev Cribb brings a framework-heavy, evidence-driven analysis of...</itunes:subtitle>
            <itunes:author>TwentyThree</itunes:author>
            <itunes:duration>23:52</itunes:duration>
            <media:description type="html">&lt;p&gt;AI, Video, Trust: can you pick only two? As AI-generated video becomes indistinguishable from produced content, the question of trust has moved from philosophical to operational. Lev Cribb brings a framework-heavy, evidence-driven analysis of where AI use in video preserves audience trust, and where it quietly erodes it. He maps the hype cycle and names where the risks are real.&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.twentythree.com/trust-in-an-ai-video-world"&gt;&lt;img src="http://video.twentythree.com/64968578/132523967/0183a42e6fd582504d2652554113237d/standard/download-27-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
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            <category>AI</category>
            <category>video brand</category>
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            <enclosure url="http://video.twentythree.com/64968577/132772140/04c86cf5df6b55c7dde154a1f56b8d58/video_medium/amanda-gandolpho-dont-brief-a-video.mp4?source=podcast" type="video/mp4" length="83710017"/>
            <title>Amanda Gandolpho: Don’t Brief a Format, Brief a Feeling</title>
            <link>http://video.twentythree.com/amanda-gandolpho-dont-brief-a</link>
            <description>&lt;p&gt;Amanda Gandolpho, Head of Content and Design at Rituals, starts every video brief with one question: what should people feel? At Unilever and Swapfiets she shaped video from the Super Bowl to five-second organic social. She shares how Swapfiets traded freedom for reassurance in a crowded bike category, why in-house creatives keep a brand coherent, and why video asks a brand to take a stand.&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.twentythree.com/amanda-gandolpho-dont-brief-a"&gt;&lt;img src="http://video.twentythree.com/64968577/132772140/04c86cf5df6b55c7dde154a1f56b8d58/standard/download-36-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</description>
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            <pubDate>Wed, 21 Oct 2026 09:28:11 GMT</pubDate>
            <media:title>Amanda Gandolpho: Don’t Brief a Format, Brief a Feeling</media:title>
            <itunes:summary>Amanda Gandolpho, Head of Content and Design at Rituals, starts every video brief with one question: what should people feel? At Unilever and Swapfiets she shaped video from the Super Bowl to five-second organic social. She shares how Swapfiets traded freedom for reassurance in a crowded bike category, why in-house creatives keep a brand coherent, and why video asks a brand to take a stand.</itunes:summary>
            <itunes:subtitle>Amanda Gandolpho, Head of Content and Design at Rituals, starts every video brief with one question: what should people feel? At Unilever and Swapfiets she shaped video from the Super Bowl to five-second organic social. She shares how Swapfiets...</itunes:subtitle>
            <itunes:author>TwentyThree</itunes:author>
            <itunes:duration>14:29</itunes:duration>
            <media:description type="html">&lt;p&gt;Amanda Gandolpho, Head of Content and Design at Rituals, starts every video brief with one question: what should people feel? At Unilever and Swapfiets she shaped video from the Super Bowl to five-second organic social. She shares how Swapfiets traded freedom for reassurance in a crowded bike category, why in-house creatives keep a brand coherent, and why video asks a brand to take a stand.&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.twentythree.com/amanda-gandolpho-dont-brief-a"&gt;&lt;img src="http://video.twentythree.com/64968577/132772140/04c86cf5df6b55c7dde154a1f56b8d58/standard/download-36-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
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            <category>video brand</category>
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            <title>Video: The Marketing Leaders' Perspective</title>
            <link>http://video.twentythree.com/video-the-marketing-leaders</link>
            <description>&lt;p&gt;&lt;p&gt;What does video look like from the top of a marketing organization? Not a production question, not a channel question: a strategic one. This panel explores how marketing leaders are thinking about video ownership, investment, and the gap between what video is asked to do and what it's actually set up to achieve. &lt;/p&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.twentythree.com/video-the-marketing-leaders"&gt;&lt;img src="http://video.twentythree.com/64968580/130059108/8d6c8829fb912f1f28c9a280a3fb0c86/standard/download-32-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</description>
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            <pubDate>Fri, 02 Oct 2026 13:10:52 GMT</pubDate>
            <media:title>Video: The Marketing Leaders' Perspective</media:title>
            <itunes:summary>What does video look like from the top of a marketing organization? Not a production question, not a channel question: a strategic one. This panel explores how marketing leaders are thinking about video ownership, investment, and the gap between what video is asked to do and what it's actually set up to achieve. </itunes:summary>
            <itunes:subtitle>What does video look like from the top of a marketing organization? Not a production question, not a channel question: a strategic one. This panel explores how marketing leaders are thinking about video ownership, investment, and the gap between...</itunes:subtitle>
            <itunes:author>TwentyThree</itunes:author>
            <itunes:duration>38:20</itunes:duration>
            <media:description type="html">&lt;p&gt;&lt;p&gt;What does video look like from the top of a marketing organization? Not a production question, not a channel question: a strategic one. This panel explores how marketing leaders are thinking about video ownership, investment, and the gap between what video is asked to do and what it's actually set up to achieve. &lt;/p&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.twentythree.com/video-the-marketing-leaders"&gt;&lt;img src="http://video.twentythree.com/64968580/130059108/8d6c8829fb912f1f28c9a280a3fb0c86/standard/download-32-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
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            <category>AI</category>
            <category>martech</category>
            <category>video brand</category>
            <category>video strategy</category>
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            <title>Cultural Relevance Happens on Camera</title>
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            <description>&lt;p&gt;&lt;p&gt;In a world where culture moves at the speed of video, relevance is no longer planned: it’s performed. Sara Riis-Cartensen, Head of Brand at Lufthansa, the biggest airline in Europe, explores how brands must shift from campaigns to continuous presence, and why showing up on camera has become the fastest way to participate in culture, build trust, and stay relevant.&lt;/p&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.twentythree.com/cultural-relevance-happens-on"&gt;&lt;img src="http://video.twentythree.com/64968569/129978280/dc9404f9f54395940b48bda5c2af39a1/standard/download-67-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</description>
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            <pubDate>Mon, 17 Aug 2026 10:27:00 GMT</pubDate>
            <media:title>Cultural Relevance Happens on Camera</media:title>
            <itunes:summary>In a world where culture moves at the speed of video, relevance is no longer planned: it’s performed. Sara Riis-Cartensen, Head of Brand at Lufthansa, the biggest airline in Europe, explores how brands must shift from campaigns to continuous presence, and why showing up on camera has become the fastest way to participate in culture, build trust, and stay relevant.</itunes:summary>
            <itunes:subtitle>In a world where culture moves at the speed of video, relevance is no longer planned: it’s performed. Sara Riis-Cartensen, Head of Brand at Lufthansa, the biggest airline in Europe, explores how brands must shift from campaigns to continuous...</itunes:subtitle>
            <itunes:author>TwentyThree</itunes:author>
            <itunes:duration>31:42</itunes:duration>
            <media:description type="html">&lt;p&gt;&lt;p&gt;In a world where culture moves at the speed of video, relevance is no longer planned: it’s performed. Sara Riis-Cartensen, Head of Brand at Lufthansa, the biggest airline in Europe, explores how brands must shift from campaigns to continuous presence, and why showing up on camera has become the fastest way to participate in culture, build trust, and stay relevant.&lt;/p&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.twentythree.com/cultural-relevance-happens-on"&gt;&lt;img src="http://video.twentythree.com/64968569/129978280/dc9404f9f54395940b48bda5c2af39a1/standard/download-67-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
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